They have put up the sign last month, I think.
Calling a store or a product 2000 sounded extremely futuristic in the previous millennium. Calling your store 2000 now is just silly, been there, done that :)
Maybe they should call there store Futura next (make sense, no?).
And actually the rest of the typography is also wrong: fake smallcaps, weird ‘E’, ‘R’ in De Gentenaar and dull ‘A’